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FURNITURE
KANANA KATHARANGSIPORN
The increasing number of residential unit transfers in the first half of this year has helped to increase furniture sales of the UK-based Habitat brand by 33%.
Monruedee Narkwek, the Habitat brand manager at the local franchisee Harvest Enterprises Limited, said many customers showed their blank unit plans at the shop's design centre to ask for tips. Their budgets to buy the company's products ranged from 10,000 up to more than three million baht.
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| Monruedee: New colours on the rise in UK |
''It started from the walk-in customers we helped,'' she added.
The centre, offering free decoration design services, has helped boost the company's sales as a result.
Habitat also has been displaying its furniture and decorative items in some mock-up units created by residential developers including Sansiri, Noble Development and Metrostar Property.
After a recent visit to the UK, Ms Monruedee said the furniture trend in 2009 would include artificial natural colours such as lime green and ocean blue and luxury colours with an emphasis on metallic, rust and iron tones.
Asian-style furniture will continue to be popular as Europeans view it as neat and warm-looking. Interior decoration will gear toward the Moroccan style with dazzling colours and natural patterns.
For the autumn-winter season, the furniture market will be dominated by two main colours: purple and grey, which are moody but incredibly sophisticated in a combination, she said.
The company is expanding its customer base by the use of online marketing to communicate with customers. It launched the Habitat Dream House Makeover campaign allowing anyone to register at www.habitat-thailand.com until Aug 15.
''Online communication makes it easy to approach potential customers as people increasingly use the internet,'' said Ms Monruedee. ''Home decoration is booming, as can be seen from all the home decoration magazines in the market.''
Anyone registering at the website will get five points per recommended friend. The winner from a draw will get design service and interior decorations from Habitat with furniture worth 500,000 baht.
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