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CAREERS
CHADAMAS CHINMANEEVONG
Corporate success depends on the need by staff and company managers to create a balance between the company's financial benefit and employee value, said Hewitt Associates (Thailand).
"If companies lack good staff, they cannot grow in the long run," said Teerana Konglazae, the project manager of the Hewitt Best Employers in Thailand 2009 Study.
In the past, many companies believed that offering high salaries was sufficient to attract talent to work for them. But today this is not enough because talented people want moral support and opportunities to grow in their careers as well.
Executives, particularly in service businesses such as hotels and tour agencies, should understand employee needs and treat them in the right way to build loyalty. Otherwise, they will face a brain-drain, said Ms Teerana.
"One big problem for many Thai companies is that Thai people value compromise and they don't want to seriously compete with others. So, management executives should build a success story to create a new culture in the office, so that staff will understand their career path and rewards," she said.
During the past two years, Ms Teerana said, many local companies had begun paying more attention to human resources (HR) practices and employee engagement.
For example, a leading family-owned company has opened opportunities for professionals to be executives instead of limiting the positions to family members. This will create changes for the company as it seeks to grow in the global market.
Moreover, executives should listen to employees and get along with staff at all levels, including labourers, to create a team spirit, and learn about real problems facing staff aside from reading only reports that may be misleading.
Hewitt is preparing to accept entries for the Best Employers in Thailand 2009 competition, expecting 150 companies to enter, up from 90 in 2005. The top 10 finalists from Thailand will compete with counterparts from other Asian countries including Australia, New Zealand, China, Hong Kong, India, Japan, Korea and Singapore.
The criteria include committed leadership, employee engagement, strategic alignment with business, human practices, and financial returns.
In 2007, Thailand was not represented at the Asian level but in the last survey in 2005 two local organisations, Yum Restaurants International (Thailand) and Spansion (Thailand) were among the 10 Best Employers in Asia.
The survey in 2007 was the largest employee research programme ever conducted in the region by the multinational human-resources consultancy. It attracted more than 750 employers from more than 160,000 employees who responded to the survey.
For details and registration rules on Best Employers in Thailand 2009, visit: http://
was7.hewitt.com/bestemployers/asia/english/hewittbethai2009.htm
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