CUSTOMER SERVICE
Microsoft (Thailand) last week officially launched its Microsoft Customer Academy project at http://www.thailandcustomer academy.com to further improve customer service and expand customer communication channels.
Developed using Silverlight, Microsoft's new Web presentation technology, the Microsoft Customer Academy has been shaped in response to customer comments on Microsoft's products and services in order to more accurately provide each customer segment with programmes that can benefit their unique requirements.
Microsoft (Thailand) managing director Patama Chantaruck said the initiative would provide a one-stop customer service channel in order to serve customers in a faster and more effective manner. Customers will also have the ability to provide feedback and comments to Microsoft.
The Microsoft Customer Academy project has been designed to help customers realise the full potential of their IT investments; from technology awareness to gaining competitive advantages in business. Through a series of online and offline events such as seminars, classroom training, hands-on labs and webcasts, Microsoft is delivering content to each category of customer, according to a press statement.
Initially serving up to 1,500 leading corporate customers, the project's web site allows customers to search for detailed information on Microsoft products and services that are relevant to their own market segment.
Users can then choose to receive regular calendar updates for any upcoming Microsoft activities and events, as well as interactive content and video clips from any events they may have missed. The site will also act as a forum where customers can get to know others from their segments and exchange ideas with them via online communities.
The Customer Academy is supported by Itorama Consulting (Thailand), and a comprehensive back office system using .NET technology to gather business intelligence has been deployed by Genxas.
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