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ENTERTAINMENT
PORNNALAT PRACHYAKORN
Shellhut Entertainment Co, a local animation producer, aims to launch Thailand's first 3D animated TV series Shelldon, in worldwide markets, hoping to earn at least 500 million baht within three to five years.
Shelldon features the adventures and friendships of Shelldon, a shell hero and his marine friends.
''Apart from entertainment, the animation would help convey not only family-care messages but also raise concerns about environmental issues and educate children about marine life,'' said Jirayuth Chusanachoti, the managing director of Shellhut Entertainment.
After eight years of production with a total investment of 83 million baht, the Thai animation series is scheduled to be launched first in Thailand on Channel 3 in October.
The 52-episode series, each lasting 15 minutes, will be broadcast on Monday and Tuesday from 7:45 to 8 pm.
The Thai-made animation's script and music were also advised on and contributed by professionals including Hollywood and Walt Disney film producers and singers.
UK-based Entertainment Rights, the Shelldon animation rights holder, started selling Shelldon in April and currently there were 45 countries interested in buying the broadcasting rights including the US network NBC.
The rights are divided into three channels: broadcasting rights, home entertainment and licensed merchandising.
The series episodes are expected to be broadcast internationally starting in the second quarter next year.
The total marketing budget is 10 million baht which will include roadshows, environment-related activities such as setting up climate-alert centres in major areas such as departments stores, BTS stations and schools around Bangkok. It will also promote the series through music marketing by playing Shelldon theme songs on radio and television.
It also plans to introduce licensed merchandise, a website community and online games after the launch of the series in October.
As well, the company is currently developing two featured films _ Shelldon and Legend of the Master (Feng Shui) _ scheduled to launch in 2010 and 2011 respectively.
''At first, we would like everyone to get to know the characters before the movies are launched,'' said Dr Jirayuth.
Shellhut Entertainment is a subsidiary of Shellhut Co Ltd, a major shellcraft manufacturer and exporter.
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