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Baht/$ 34.12/15 (Bid/Ask)
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BAMRUNG AMNATCHAROENRIT
Panorama Worldwide Co, a local television documentary producer, is making a big effort to become a top TV documentary producer in Southeast Asia.
To reach its goal, the company is open to possible business deals, including joint production and funding, according to managing director Chanin Chamachote.
The region offers a huge opportunities for the company's documentary productions, he believes. To date, no local firms are recognised regionally as producers of such material, both culturally and politically, to the outside world.
''Westerners do not believe in our ability in TV documentary production. Southeast Asia is considered far behind professionals in this field,'' he said.
Panorama hopes to be instrumental in lifting Thailand to fourth place among the region's documentary producers, behind Japan, China and South Korea over the next five years. It is confident it can achieve the target because of its 16 years of experience in production and track record for selling the rights to some documentaries for broadcast on TV channels abroad.
''Koreans have Dae Jang Geum to tell the world about Korean food. Why not Thailand? We have something more than Korea to communicate with the world,'' Mr Chanin says, referring to the Korean historical drama that has been a smash hit in Thailand.
He said Panorama had exported its programmes to many markets, mainly in Asia, via the connection of MCOT Plc, which owns a 49% stake in the company.
Panorama will also produce news documentaries on Southeast Asia for CBS of the United States, in co-operation with the Thai News Agency.
Next year, it will produce at least five documentary programmes, totalling 52 hours of airtime. They will include stories about Thai rice, tom yam kung, and global warming, for example.
The company expects to earn almost 100 million baht this year, up from 75 million last year. Of the total, 25% will come from documentaries and 75% from other TV programmes and advertising production services.
Over the next five years, the company projects it will grow by at least 10% annually, with sales from documentaries rising to 75% of its total revenues.
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