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EXHIBITIONS & CONVENTIONS
CHADAMAS CHINMANEEVONG
The Thailand Convention & Exhibition Bureau (TCEB) is joining with the Department of Export Promotion (DEP) and the private sector to organise its first roadshow to Hanoi and Ho Chi Minh City in Vietnam next week.
The roadshow _ to be held from Oct 27 to Oct 30 _ is aimed at boosting Thailand's competitiveness in the regional exhibition industry and developing it as a leading exhibition destination.
Supawan Teerarat, a TCEB exhibition director, said that around 10 Thai companies would participate in the roadshow. He said it would be an opportunity for Thai and Vietnamese buyers and sellers to exchange information and do business. The TCEB will act as a intermediary and also hopes to strengthen the relationship between Thailand and Vietnam.
More than 130 investors and trade exhibitors from 40 organisations in Viet nam have confirmed attendance at the roadshow. The TCEB is running a promotional campaign entitled 100-a-Head, through which exhibitors will receive US$100 per person if they can attract at least 15 people.
Ms Supawan said Asian counties would focus on doing business together during the global recession and the roadshow is a great opportunity for both Thai and Vietnamese investors.
Thailand and Vietnam had bilateral trade estimated at $5 billion in 2007, in which Thai exports to Vietnam were valued around $4.08 billion, compared with $3.09 billion in 2006.
Nguyen Thanh Hung, the chief Vietnam trade representative and commercial counsellor, said the Vietnamese economy had grown continually, achieving 8.48% GDP growth in 2007.
He added that Vietnam welcomed foreign trade investors and has a key policy of transforming itself from a highly centralised economy into a market-oriented economy.
In the first seven months of this year, Vietnam's total foreign investment capital was $57.2 billion. It expects to receive between $95 and $100 billion by year-end, compared with only $20.7 billion last year.
Thailand's total investment in Vietnam in the first nine months of 2008 was $4 billion, compared with only $1.68 billion in 2007. Thailand is ranked sixth in Asia in terms of its bilateral trade with Vietnam, which includes petroleum, energy, and electronic products.
Ms Supawan described aggressive marketing campaigns as crucial amid the world economic slowdown. She added that the TCEB had to focus more on the Asian market because Europe is facing a recession.
In 2009, the TCEB has a budget of 10 million baht for a roadshow to Malaysia, Singapore, Philippines, and Indonesia.
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