The LG Secret is a slim, five megapixel camera phone pre-loaded with Google Pack, enabling users to surf the net, use Gmail, Google Maps and YouTube. |
LG Electronics officially launched the LG Secret, the third model in its Black Label Series of mobile phones, in the Asia Pacific market during CommunicAsia 2008 last week.
The LG Secret, introduced here yesterday, was developed following the success of the LG Chocolate and the LG Shine, that sold over 26 million units globally, according to Jae Bae, president of mobile communications for LG Southeast Asia.
Equipped with a five megapixel camera built into a slim, 11.8mm thick handset, the LG Secret boasts 120fps video recording and playback, and entertainment features include Touch Media that takes advantage of the phone's touch screen to directly access five multimedia functions from a single button - music, photos, games, documents and FM radio.
The LG Secret has a carbon fibre and tempered glass body and the company expects its launch will continue to raise its position as a premium brand in the Asia Pafiic this year.
Having introduced the new mobile phone in Europe, the president noted that it had sold over 200,000 there in the first two weeks.
According to LG Electronics (Thailand)'s maaging director Hyun Woo Lee, LG was the first manufacturer to introduce the touch pad feature in the LG Chocolate (2006) and the LG Shine last year.
LG Thailand has shipped some 400,000 handset units during the first half of the year, and has around a five to six per cent market share. The company expects this to rise to 10 per cent this year, with total shipments of one million handsets.
"We will have products to cover all market segments, from low, mid to high and high-end markets," said Taweechok Lalitsasivimol, senior manager of mobile business, adding that there would be around 40 to 50 models available this year.
With a marketing budget of 300 million baht for all LG products, over 100 million baht will be dedicated to advertising the LG Secret.
He noted that LG was in the top three in the mass market, though he admitted that last year LG did not respond well to consumer demand because of the company's small range of mobile phones, but this year there would be more variety introduced to the market. This year, he said, LG would focus on brand building with an emphasis on "stylish design with smart technology." The company plans to establish six LG Mobile Shops this year providing products and services.
"We will focus more on after-sales service and set service level agreements by working with our service partners including IEC, Loxley and WDS," Taweechok said.
Currently, mobile handsets generate less than 25 per cent of total sales for LG Thailand, around two billion baht, and the company says this will increase to 30 per cent next year.
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