SMARTPHONES
The new Asus P320 mini PDA phone offers GPS, Wi-Fi, Windows Mobile 6.1 and a one-year insurance policy that Asus hopes will help it gain 30 per cent of the Thai PDA Phone market this year. |
Asus has launched its P320 GPS PDA phone in the Thai market with a new emphasis on becoming less of a computer company and more consumer-oriented.
The phone has Wi-Fi, GPS, weighs just 105g and runs Windows Mobile 6.1. It also comes bundled with SpeedNavi GPS navigation software and, a first in Thailand, a one-year loss and accidental damage insurance policy.
"The Eee PC was the talk of the world in Q1," said Asus country manager Pornthep Watchara-Amnuay. In Q2 this year, the highlight of Asus was the new 9in. screen Eee PC and new energy-efficient motherboards that address the issue of global warming. Pornthep said that since the split of Asus between its manufacturing and consumer divisions, the company has been grabbing headlines the world over with a series of firsts and fastests, and the latest was the P320. According to IDC, Asus currently has 20 per cent of the Thai smartphone market and it aims to take 30 per cent by the end of the year through an emphasis on the up-country market, through mobile phone channels and on trendy teenagers rather than businesspeople.
"In Q1 we grew by 62.76 per cent and we are on target," he said.
Petchsiri Luangpairoj, from Microsoft Thailand, said that some of the highlights of Windows Mobile 6.1 are its enterprise-grade deployment and management features that allows lots of phones to be easily commissioned, programmed and if lost, wiped over the air without having to be physically plugged in. Office Mobile also continues to improve, with an office suite that can be used to edit documents anywhere.
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