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Baht/$ 34.90/93 (Bid/Ask)
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GOLD |
12650
+200
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HOME FURNISHINGS
The Thai sanitaryware producer Bathroom Design is confident of achieving its target of 20% business growth this year, helped by the appreciation of its innovative designs by residential developers and foreign customers.
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| Amodel shows off Bathroom Design’s products, someof which have been recognised with international awards. |
Executive director Ladawan Benjathanachat said around 80% of the company's revenue came from the domestic market, in which it is active in high-end housing projects developed by listed companies such as Land & Houses, Sansiri and Asian Property Development.
In the export market - contributing around 20% of revenue - Bathroom Design has benefited from winning awards from leading international design forums - Japan's Good Design Award and Germany's iF Product Design Award and Red Dot Design Award. The three forums gave awards for the Igloo I-Crylic - a whirlpool of translucent acrylic that can be illuminated with different lights.
Bathroom Design's upscale products are now sold in almost 30 countries, with main markets in Europe and Asia.
Ms Ladawan said the company had already achieved its 10-month target and expected more orders in the last two months with new product launches - including "singing sanitaryware", a toilet set with a system that can be linked to music players via wireless connection.
She declined to give a figure for total revenue this year but the company earlier gave a figure of around 400 million baht.
Established in 1995, Bathroom Design aims to become one of the top five companies in the whirlpool business worldwide. It has yet to reach this goal but has invested in research and development for innovative products.
Bathroom Design has patented most of its innovations globally - both designs and methods of use. "If we don't register our innovations, it means we create the products for other people to use for free," said Ms Ladawan.
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