Supported by Samsung Electronics (Korea), the company has built a state-of-the-art production facility in Sri Racha Industrial Park. The company’s operations in Thailand form an integral part of Samsung’s global strategic vision. Identified by Samsung as a key developing market, Thailand has been chosen as the company’s major manufacturing hub for global exports of washing machines, air-conditioners, refrigerators, colour TVs and colour monitors.

Samsung brand has become famous and widely used among Thai consumers, as well as in high demand in the U.S. and European markets, where Samsung products have built a reputation for innovation, quality and ease of use. Business Week’s annual InterBrand survey has ranked Samsung as the world’s 34th most valuable brand.

Samsung’s mission
Samsung’s mission is to be a Digital-e company, where innovative digital products and the use of online processes make it a leader convergence revolution. Samsung has been restructuring its business portfolio in order to achieve this goal.

Four strategic
business areas
Thai Samsung Electronics focuses on four strategic business areas, including Home, Mobile, Office and Core Components. At the same time, the number of R&D and marketing personnel is to be tripled over the next 10 years, to 3,000 each. SEC’s business restructuring is based on a fundamental belief in the critical role of R&D, based on consumer-driven priorities, leading to innovative, yet easy-to-use digital products. Samsung’s subsidiaries are spread in over 47 countries worldwide, including Thailand.

Premium products
• Mobile phone
• TFT-LCD monitor
• ODD
• DRAM
• SDRAM
• Flat TV
• Projection TV
• Plasma display panel
• MP3
• DVD
• Digital camcorder
• Refrigerator
• Washing machine
• Microwave oven
• Air-conditioning unit

Outstanding achievements
• ISO 9002 certification (1997)
• ISO 14001 certification (2002)
• Best Factory Award (Electronics Category), from the Ministry of Industry (2000)
• Industrial Excellence in Quality Management Award, from the Ministry of Industry (2002)
• Industrial Excellence in Increasing Production Award, from the Ministry of Industry (2002)
• Excellence in Labour Relations Award, from the Labour Protection and Welfare Department (2002)