Launched successfully to the public in 2001, Orange now has close to 1.7 million customer subscribers. The Orange network roll-out was one of the fastest in GSM history, according to the GSM Association.

The vision of Orange
TA Orange is already considered a pioneer in its field. It is backed by excellent business infrastructure, advanced technology and a pool of dedicated personnel.

TA Orange’s vision is to create a pioneering, wirefreeTM future, where people can communicate wherever, whenever and however they wish. The company provides customers with superior coverage, optimum quality, great value and unparalleled service.

TA Orange’s innovative way of doing business is represented through its brand values of being:
• straightforward
• honest
• dynamic
• refreshing
• friendly
Leveraging its relationships with Orange SA, CP Group and TelecomAsia,
TA Orange offers its customers unique, integrated products and services that Thai people appreciate.

Years of operation marked by milestone achievements
Over a short period of time, TA Orange was able to achieve several milestone achievements, including:
• September 2000
Joint venture between CP Group and Orange SA to launch wirefreeTM communications service
• December 2001
Launching of Thai SMS services
• March 2002
Orange commercial launch
• July 2002
Orange commercially launched to provincial clusters nationwide
• March 2003
First anniversary celebration of the company (Orange employees greeted and thanked customers along the major roads in Bangkok)
• April 2003
Launching of “Take Stock” innovation for stock investors. Orange became Thailand's smartphone, the SPV.
• July 2003
Launching of “Sharing” campaign

The strength of Orange
TA Orange is involved in a highly competitive sector, yet the company is poised to face future challenges confidently. With an excellent business infrastructure and a sincere mission to be a genuine service to Thai society, the company vows to adhere to the policy of continuous improvement, development and innovation.

TA Orange’s competitive edge in the market is supported by the company’s efforts to bring innovation to products and services. TA Orange is first for service, first for quality, first for innovation… first choice.