The company’s core corporate values include:
• Employees: Integrity, trust, fairness and honesty form the basis of its strategies. The company is committed to a people development process.
• Customers: The customer is the focus of everything the company does.
• Government: The company strives to be always a good corporate citizen.
• Environment, Health and Safety:
The company pledges to protect the environment, and is committed to the development of the community in which
it operates.

Leadership
It is not difficult to understand why Thai Acrylic Fibre Co., Ltd. has been earning recognition year after year. The company culture is guided by a strong leadership – one that emphasises building character and competence, enhances personal and interpersonal attributes, honours the past while existing for the future, manages things and guides people, is willing to learn what is right and unlearn what has been proven wrong, centres on values and serves both employees and customers.

As far as the company is concerned, the outcome of effective leadership is simple:
it turns aspirations into actions. The company’s aspirations, which are clearly defined in its vision, strategic goals, objectives and plans, focus on the future by visualising the possibilities. Through the company’s strong leadership, aspirations are shared with every employee, and are turned into actions, with everyone working for the same purpose.

Power to the people
TAF regards QC circles as an important activity for Total Quality Management. This is vital in creating a favourable and productive work environment, as well as building a company culture of mutual respect and solid teamwork. It also encourages the qualitative involvement of all employees in every company improvement endeavour.

Customers first
As far as TAF is concerned, the word “customer” does not only mean those who buy its products. The company’s redefinition of the word has grown to include its own employees, suppliers, shareholders and the community at large. In short, anyone affected by the business is a customer.

A big portion of the company’s products is exported overseas, with Southeast Asia as its biggest market. Incorporating state-of-the-art technology with the most sophisticated quality control system and facilities available, the company works hand-in-hand with customers to deliver excellence.

With an aim to share its concept of quality with the people outside the company – the community – TAF recognises its Quality of Life Club as an integral quality tool. The Club allows “quality” to penetrate into the personal lives of its employees and the community.