Toyota is the best-known automobile brand in Thailand. After
all, for nearly half a century the company has been supplying
the kingdom with high-quality automobiles. Back in 1956,
under its original name of Toyota Motor Sales Co., Ltd., Toyota
Motor Thailand Co., Ltd. began importing passenger cars and
commercial vehicles. This was Toyota’s first overseas company.
In 1962, after being awarded BOI promotional privileges, the
company became Toyota Motor Thailand
Co., Ltd. and in 1964, started to produce its own vehicles in
Thailand. From these humble beginnings, Toyota Motor Thailand
Co., Ltd. has grown into one of the kingdom’s most successful
and highly regarded companies.
Leading status in a global network
With a registered capital of 7,520 million baht, nearly 9,000
employees, 248 showrooms and an annual production capacity
of 277,000 units a year, the company is well on the way to
achieving its vision of becoming a leading enterprise within
the global Toyota network. Toyota Motor Thailand Co., Ltd.
exports its vehicles and parts all over the world, thereby
enhancing Thailand’s reputation as a base of high-quality
automotive manufacture.
Latest technology,
world-class manufacturing
Toyota Motor Thailand Co., Ltd. and its seven subsidiary companies
operate manufacturing plants that employ the latest technologies
and world-class manufacturing techniques. All areas of the
company’s production have been ISO 9002-certified. Dedicated
to serving the needs of its customers, the company has produced
some of Thailand’s best-selling vehicles, including pick-ups
and four-wheel-drives, as well as family cars. Over the years,
Toyota Motor Thailand Co., Ltd. has picked up many awards
and accolades from its customers as well as official automobile
associations. The company is feted for its high-quality products,
low production costs and on-the-dot delivery. This success
is due to the renowned Toyota Production System.
Toyota Production System
By streamlining the production process, the Toyota Production
System ensures optimum utilisation of both time and resources.
By using the Just-in-Time (JIT) production concept, Toyota
Motor Thailand Co., Ltd. produces only what is needed, when
it is needed. The JIT process minimises time-consuming inventories
and saves valuable time. It is because of this system that
the company has enjoyed over four decades of continuous success
and growth.
Continuously improving operations
Toyota Motor Thailand Co., Ltd. believes in the continuous
improvement, not only of its products and services, but also
its employees and the kingdom. Staff at Toyota Motor Thailand
Co., Ltd. receive the latest training in state-of-the-art
production techniques to ensure that all vehicles and products
meet the high standards customers have come to expect.
Vital part of Thai society
It was as far back as 1973 that Toyota first initiated a scholarship
programme for students at Thammasat and Chulalongkorn universities.
Since that time, the company has been actively involved in
many social development programmes. These have included technological
training, environmental protection programmes and support
for sports and entertainment. Through such schemes, Toyota
Motor Thailand Co., Ltd. has become a vital part of the fabric
of Thai society.
