The Board safeguards the interests of all stakeholders — readers, advertisers, shareholders, employees, suppliers — and the community. The Board is responsible for determining that the Company is managed in such a way as to ensure the achievement of their business objectives. This is an active responsibility, as is the promotion and development of the strategic activities of the Company as a value-added information packager and provider. The Board thus has the responsibility of ensuring that Management is capable of fulfilling its responsibilities under continuously changing economic situations, and regularly monitors the effectiveness of management decisions, controls on costs and efficiency, and the execution of its strategy and policies.

The Board sees compliance with the requirements of Good Corporate Governance and prudent risk assessment, and the pursuit of good internal controls and procedures utilising the services of an Internal Audit Department reporting to the Audit Committee, as essential.

2. The Company recognises its responsibilities, specifically with regard to its main products, the Bangkok Post and Post Today, as follows:

(a) To provide its readers with an up-to-date, reliable news coverage of both international and local events, with a responsible and unbiased commentary of high standard and relevant topicality.

(b) To serve its advertisers with high-quality production of their advertisements to the public, guaranteeing compliance with the certificate of an independent verification of its circulation by a reputable outside agency (Bangkok Post only).

With regard to its other media interests, the Company shall maintain its policy of ensuring a high standard of production and content.

3. As far as its stakeholders are concerned, the Company’s policy is to ensure a fair and reasonable treatment of all:

(a) Shareholders
The aim is to maintain and enhance the value of their share investment and to ensure a reasonable and acceptable return.

(b) Employees
The Company’s aim is to provide its employees — which it recognises to be one of the prime assets of the company — with fair and competitive conditions of service, a high degree of job satisfaction and career opportunities, job security, and a high standard of safety.

This includes training, chances for promotion, high-value fringe benefits such as medical care and adequate retirement scheme provisions, leisure facilities, etc.

It also entails employee involvement in their career planning.

In sum, it is the Company’s aim to maintain a good relationship with all levels of staff, and to act in good faith in its dealings with their representatives.

(c) Suppliers
The Company aims to maintain good relationships with all its suppliers by being fair in negotiating contracts and payment terms in a competitive bidding climate.

(d) Joint-venture Partners
The Company wishes to treat its partners — and indeed wishes itself to be so treated — fairly and in line with the spirit of its agreements and to be reasonable in its interpretation of the various clauses of these agreements. Mutual trust and respect and adherence to the letter and spirit of agreements are necessary elements for the proper functioning of a successful partnership.

(e) The Community
The Company wishes to play a full and positive role as a respectable member of society. In its conduct of business, the Company respects all applicable laws and regulations, complying with all requirements with regard to licences, permits, operating conditions, and environmental considerations, whether required by law or by a reasonable regard for nature and others, and to support initiatives from both the government and private sectors and/or persons which contribute to the well-being of society, within the framework of its ability.