The
year 2003 proved to be a milestone year for Student Weekly. Following
a successful relaunch in late 2002, a revitalised editorial and
design team headed by its new editor Matt Leppard worked extremely
hard in the first few months of 2003 to address the needs of the
twin markets of the publication: students and teachers. At the
same time, editorial standards were strengthened so that Student
Weekly not only looks good, but also adheres to professional journalism
standards.
The
result was a further overhaul of content and design that culminated
in May's back-to-school issue. The new-look Student Weekly is
more vibrant and stylish than ever before,
a change reflected in an increasingly broad readership. One
aim of the publication is to encourage young non-native English
speakers to not only read English, but to enjoy reading English.
An increased focus on teen issues as well as fashion pages,
website reviews, game and gadget reviews, and a new sparkle
of wit and humour have made Student Weekly a must-read for young
people. At the same time, the magazine caters to teachers by
providing exercises inside each issue as well as Teachers' Notes
for bulk subscribers. Student Weekly's educational team also
held nationwide teaching seminars throughout the year on how
to use the publication to make learning English fun.
The results
of these changes were that Student Weekly cemented its position
as a flagship publication of The Post Publishing Plc., alongside
the Bangkok Post and Post Today. Further improvements are planned
for 2004 to ensure that Student Weekly continues to serve its
dynamic readership.