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STUDENT WEEKLY
Making English easy— from the classroom
to the chat room
.

The year 2003 proved to be a milestone year for Student Weekly. Following a successful relaunch in late 2002, a revitalised editorial and design team headed by its new editor Matt Leppard worked extremely hard in the first few months of 2003 to address the needs of the twin markets of the publication: students and teachers. At the same time, editorial standards were strengthened so that Student Weekly not only looks good, but also adheres to professional journalism standards.

The result was a further overhaul of content and design that culminated in May's back-to-school issue. The new-look Student Weekly is more vibrant and stylish than ever before,
a change reflected in an increasingly broad readership. One aim of the publication is to encourage young non-native English speakers to not only read English, but to enjoy reading English.


An increased focus on teen issues as well as fashion pages, website reviews, game and gadget reviews, and a new sparkle of wit and humour have made Student Weekly a must-read for young people. At the same time, the magazine caters to teachers by providing exercises inside each issue as well as Teachers' Notes for bulk subscribers. Student Weekly's educational team also held nationwide teaching seminars throughout the year on how to use the publication to make learning English fun.

The results of these changes were that Student Weekly cemented its position as a flagship publication of The Post Publishing Plc., alongside the Bangkok Post and Post Today. Further improvements are planned for 2004 to ensure that Student Weekly continues to serve its dynamic readership.

 

 
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© The Post Publishing Public Co., Ltd. 2004

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