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Market
outlook Bright outlook for the medium term The growth of the serviced apartments market looks to remain strong
throughout 2006 and into 2007. The CBD area remains the most desired
location, providing the highest yields to operators. There are a number
of new serviced apartments currently under construction or being planned
to be operational within the next couple of years. Hence, the present
robust demand will most likely be offset by the coming new supply as
well as by indirect competition comprising new hotels, condominiums
and apartments.
The Hotel Act which came into force in May 2005 (projects that do
not apply for a hotel license will be unable to offer short-term rental
periods of less than one month) spurred many serviced apartments operators
to opt to apply for the new hotel license. This new act will affect
serviced apartment projects with mainly short-stay clients much more
than those operators with mainly long-stay clients. Operators that
will not apply for a hotel license are those which are restricted by
high renovation costs or that are legally incapable of compliance.
To-date no existing serviced apartments have obtained actual hotel
licenses and the process is ongoing and may About 4,000 4- and 5-star hotel rooms will be added into the hospitality market during the next two years and this will have an impact on the short-stay part of the business for serviced apartments, especially in the Grade A segment. The serviced apartments market, while still strong, will experience heightened competition in the medium-term due to changing market dynamics. Grade A and ‘branded' operators with attributes such as great location, excellent facilities and good marketing and management and who are quick to adjust to rapidly changing market conditions, will continue to strive whilst the rest of the field will encounter increased competition. |
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