A match made for the shades
Video director Poppy de Villeneuve and band photographer Pat Graham team up for the Ray-Ban Raw Sounds project, chronicling the creative process of five musical artists and groups as they celebrate an iconic look
On one side, you have Pat Graham, a soft-spoken, veteran music photographer famed for his shoots for publications like Spin, Rolling Stone and NME. On the other, there's Poppy de Villeneuve, a bubbly, awarding-winning video director on the rise. Together, they collaborated on the Ray-Ban Raw Sounds project, documenting the creative process of five artists and groups _ Tom Vek, Carsick Cars, Mona, Au Revior Simone and Best Coast _ as they record a song inspired by the Smiths' guitarist Johnny Marr. The project pays tribute to the iconic sunglasses relationship to music and the inspiration they have provided artists.
How do you like working on the Ray-Ban Raw Sounds project?
Pat: I was excited to work with Ray-Ban and also to work with Johnny Marr again. It's great to be able to work that close with him and see how Johnny influences the new generation of musicians, how style influences his music and how Ray-Ban influences the way musicians look.
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About the author
- Writer: Nuttaporn Srisirirungsimakul
