Despite having an industrial presence in Thailand, Ford is still considered a second- to third-tier player due to inferior sales volumes compared to leading players like Toyota and Honda.
That explains why, over the years, the American brand had to resort to substantial product enhancements to make its cars stand out in the showroom. In other words, boosting selling points was crucial for them.
The all-new Focus, now into its third generation guise, is the latest in a string of new Fords to be marketed with this strategy.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.