For years, Lexus had to endure the state of the Thai luxury car market with slim margins, otherwise it couldn't cope with its rivals in terms of pricing.
Unlike BMW, Mercedes-Benz and Volvo which assemble their mainstream cars within the Asean bloc, Toyota's posh nameplate imports its offerings straight from Japan with maximum tariffs slapped on them. The case for Japan's top premium brand still remains in place today, although it must be noted that they now want to make a little more money. Here's why.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.