The forgotten One | Bangkok Post: auto

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The forgotten One

BMW's first 1-series hatchback could have easily been overlooked in Thailand but not necessarily anymore with the new model

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You really can't consider the 1-series to be a thorn in the side of BMW when it was launched in Thailand in first-generation form over seven years ago because it was never taken seriously by the Thai office despite it being meant as an entry-level Bimmer. 

By starting out life with a hatchback _ a body variation that isn't liked too much by Thais in general _ the 2.8 million baht 120i was merely imported for the kicks and had a price perilously treading in the territory of the Thai-built 320i saloon.

As well, BMW was apparently too happy with the sizeable sales volumes of its successful Mini brand whose annual numbers grew to 500 units last year.

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