Luxury carmakers mostly portray themselves in a very clear manner when offering a variety of models onto the market. Whatever size or price, cars within a certain brand usually possess the same design language and driving concept.
However, there’s an exception. And that’s the ES executive saloon from Lexus, which now rejoins the GS in battling Europe’s finest counterparts. For those new to the premium car business, the ES is driven by the front wheels and GS via the rear ones.
So, you could easily say that the ES targets the Audi A6 and Volvo S80, while the GS eyes for the BMW 5-series, Jaguar XF and Mercedes-Benz E-class. While this is largely true in the eyes of product guys, it doesn’t necessarily work when it comes to buyers in the showroom.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.