INTERVIEW
Subaru cuts the small talk
Meet the man driving the brand to new heights
Apichai Thamsirarak hopes to drive the Subaru brand into uncharted territories after sitting in the doldrums of a niche car segment that expects to sell about 150 units in a year.
Of course, Subaru's stats pale to the powerhouse Toyota, which sold a tad over 326,000 vehicles in Thailand last year.
But this is the Subaru brand - named after a star cluster in the Taurus constellation - that we are talking about.
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About the author
- Writer: Chun Prempreecha
- Position: Writer
