The Ford Fiesta - the perfect festive MSA | Bangkok Post: auto

HOLIDAY TIME: AUTO

Holiday season shopping is a subject certain to promote a lively discussion whenever, or wherever this topic is raised, especially among groups of gift-gathering ladies of a certain generous disposition. "It's got to be done. Better get it out of the way as soon as possible." "Oh, I absolutely love it. I adore all that gift-wrapping. Some of the people who do it - they're so clever and artistic." "Yes, I know. I love what I call the seasonal spell. I always say a well-wrapped gift has a special something, a sort of built-in excitement."

Built-in excitement perhaps for some, but a dreaded challenge for others. And whether you love it or loathe it, the whole business of deciding what to get for whom, from where before closing time requires the essential contribution of the MSA (Mobile Shopping Assistant). This festive initialism refers not to the latest smartphone application, nor even to the chivalrous aid proffered by a handy male friend. In the context of getting the eclectic and usually serendipitous collection of gift items back home, personal transport is required. Enter the shopping MSA in the form of the fabulously fuel efficient, kinetically-designed Ford Fiesta.

Already established as a compact car in a class of its own, and sporting 11 standout colours such as Chili Orange and the recently introduced Icy Blue, the Fiesta is now creating much excitement among the gift-happy crowd in its timely role as the ideal carrier, both for purchases of a wrapped and beribboned kind and a host of household items of a more mundane, but necessary nature.