Honda bike launch first of its kind | Bangkok Post: auto

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Honda bike launch first of its kind

Honda plans to bombard the Thai market with seven new motorcycle models in a one-day launch, the biggest ever in the history of the local industry.

The move is aimed at strengthening Honda's motorcycle market leadership and brand awareness and establishing Honda's Thai unit as a global motorcycle production hub.

The new models will be introduced by AP Honda, the local affiliate responsible for motorcycle distribution in Thailand, at Siam Paragon next Tuesday.

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About the author

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Writer: Santan Santivimolnat
Position: Reporter

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  • Safe Evolution

    There was a time when Honda's model range in Thailand stood out clearly against its rivals with outstanding attributes. To put in another way, development by engineers was quite aggressive at one time.

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