AUTOMOBILES
Suzuki fires up eco-car
- Published: 12/01/2012 at 02:52 AM
- Newspaper section: Business
Suzuki, Japan's fourth-largest automaker known for its strength in the compact-car segment, is gearing up its eco-car marketing campaign and sales, targeting sales of 10,000 units in Thailand's highly competitive small-car segment this year.
Becoming the third or fourth eco-car carmaker after Nissan and Honda, Suzuki has not yet decided on the trade name of its eco-car built in Thailand. Mitsubishi also plans to launch its eco-car in the Thai market in March before the Bangkok International Motor Show begins on March 25.
"We are shortlisting more than 20 trade names so far and hope to reach a conclusion before holding a meeting with Suzuki dealers nationwide next month to outline the eco-car marketing strategies and plans," said Suzuki Motors Thailand's assistant general manager Vallop Treererkngarm .
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About the author
- Writer: Santan Santivimolnat
- Position: Reporter
