AUTO PARTS
3K banks on Liverpool logo
B300m licensing deal to drive 10% growth
- Published: 31/01/2012 at 02:27 AM
- Newspaper section: Business
A three-year partnership signed recently with Liverpool FC is expected to drive 3K Battery's domestic and export sales by 10% to between 6.2 and 6.3 billion baht this year, tallying over 1 million car batteries.
Mr Veerawat (left) shakes hands with Liverpool legend Ian Rush after signing a three-year deal to use the logo in promotions.
3K Battery's domestic and export sales are equally split. The total domestic market is projected to grow 5% year-on-year to 8 billion baht or 8 million units sold this year, with 3K Battery holding a 30% share.
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About the author
- Writer: Santan Santivimolnat
- Position: Reporter
