CAR RENTAL INDUSTRY
Master Car Rental (MCR), a top-five player in the car rental industry by asset size, plans to raise funds through listing on the Market for Alternative Investment to support its ambitious plans to penetrate the Asean market in the fourth quarter.
Part of Master Group Corporation (Asia), a leading retailer of integrated automobile businesses, MCR will establish an alliance with Sixt, the largest car rental company in Germany, by the second quarter to enable the foreign firm to achieve market access in Thailand, Vietnam, Malaysia, Indonesia, Laos, Cambodia and Myanmar.
MCR was chosen as Sixt's Asean partner because Master Group has a long history in the industry, while the investment cost and risk were rather low, said Master Group's managing director Sanhavut Thamchuanviriya.
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About the author
- Writer: Santan Santivimolnat
- Position: Reporter
