AUTOMOTIVE
Nielsen Thailand, a unit of the global information and measurement company, sees communication as crucial to solving the post-flood supply crisis.
Based on a study of consumer satisfaction with manufacturers during last year's floods, 25% of Thai consumers were satisfied with how carmakers dealt with the crisis, and 33% were not.
Most of those who were dissatisfied believed that manufacturers could have done better in alleviating the problem and communicating during the crisis, said Somwalee Limrachtamorn, director for client service at the consumer research arm of Nielsen Thailand.
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