INTERVIEW
Nissan's man on a mission
Takayuki Kimura is aiming to hit double-digit market share for the Japanese car maker
- Published: 4 Jul 2012 at 00.00
- Newspaper section: Life
Nissan Motor Thailand (NMT) has been patiently filling in the missing pieces of a complex jigsaw puzzle ever since Nissan-Renault CEO Carlos Ghosn came to Thailand in 2006 to speak his mind about what he expected of the Nissan brand.
Some pieces such as Nissan's Ecocar vehicles were a perfect and easily-identifiable fit while other missing pieces in the guise of key personnel took longer to be found. The company is finally forming a picture of success that has eluded Nissan in the Thai market.
Takayuki Kimura is the latest addition to the NMT jigsaw puzzle, and according to analysts will be a key driving force towards realising the Nissan brand's "Power Up 2016" Asean growth strategy. In short, Nissan is eyeing double-digit market share figures.
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