Ford Motor optimistic about Asean market | Bangkok Post: auto

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Ford Motor optimistic about Asean market

27% sales growth in Asean last year

  • Published: | Viewed: 3,688 | Comments: 0
  • Newspaper section: Business
  • Writer: Piyachart Maikaew
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US automaker Ford Motor Co is upbeat about its sales prospects in Asia-Pacific, particularly for Asean and Thailand, which is strategically positioned as the production base for the Asean market. 

Asia-Pacific contributed around 60-70% of global sales for Ford last year, mainly from its sub-compact cars and pick-up trucks. Matt Bradley, Asean president for Ford, said the firm achieved sales of about 1 million units in Asia last year, with 87,623 units from Asean, 27% growth from a year before.

The Fiesta is its leading sub-compact model and the Ranger its leading pick-up truck.

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