GM revs up Asean expansion | Bangkok Post: auto

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GM revs up Asean expansion

‘Build where you sell and source where you build’ strategy is beginning to pay off for US automaker.

  • Published: | Viewed: 6,805 | Comments: 0
  • Newspaper section: Asia focus
  • Writer: Nithi Kaveevivitchai
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General Motors, the American company behind the Chevrolet brand, is seeking a bigger role and more market share in Southeast Asia. It has rapidly expanded the lineup of products available in the region to lay the foundation for the next stage of growth. Its three-pronged strategy is to expand its manufacturing and supplier footprints as well as the retail network. 

The Chevrolet Spin mini-MPV is being assembled in Indonesia for sale throughout Asia including Thailand, where prices will start around 760,000 baht.

“For Asean as a whole, all we can see is huge growth and enormous opportunities. The umbrella strategy is ‘build where you sell, and source where you build’,” said Martin Apfel, president of GM’s Southeast Asia operations, at the grand opening of the Phnom Penh distributorship earlier this month.

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