Bangkok Post reviews
Adding it up for marketing success
- Writer: Bangkok Post Editorial
- Published: March 11, 2013 at 12:22 pm
Adfest is back with a new theme, "Connect the Dots", that aims to link and converge strategic knowledge, tools and experiences with creative innovation and ideas into a three-day festival.
Adfest 2013 will be held from March 17 to 19 from 9am to 8pm each day at the Pattaya Exhibition And Convention Hall (Peach) in Chon Buri.
It is open to entries from the Asia-Pacific region, including Australia and New Zealand, and for the first time will also include entries from the Middle East to further embrace the cultural diversity and richness of Asia. The event aims to provide tools and knowledge to become one with networked communications, and participants will connect and socialise with more than 1,000 creative people to prepare for the demands of today's marketing challenges.
Adfest Working Committee chairman Vinit Suraphongchai said the theme reflected how so many different aspects must be tackled in today's communication strategies.
"Strategists and marketers must connect with increasingly savvy consumers in a meaningful way through a relevant medium and must always remember they're communicating to real people," Vinit says. "The challenge is connecting all these dots creatively, objectively and effectively."
Stanley Wong explained the idea behind the design of the icon: "People are dots. Mediums are dots. Ideas are dots. Markets are dots. Colours of cultures are dots. Adfest: Connect the Dots."
Founded in 1988, Adfest is an annual advertising festival which celebrates creativity in the Asia-Pacific region. It is a forum and platform designed for participants to see the best work, meet with other professionals in ad-related industries, and listen to inspiring speakers.
Call 038-250-421 or visit www.adfest.com.