British Airways renews 'stiff-upper-lip' service

Published: 31/01/2012 at 02:25 AM
Newspaper section: Business

British Airways (BA) will reactivate its long-dormant advertising campaign in Thailand in a revived bid to reinforce its brand.

The campaign including a TV commercial incorporating BA's "To Fly. To Serve" motto, will be launched in the coming months as the airline realigns its fares to be more competitive, with a March introduction tentatively targeted.

Sriram Narayan, BA's newly appointed manager for Thailand, Vietnam and Cambodia, yesterday said the goal is to make BA the first choice among Thais travelling between Bangkok and London.

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