Nok Air chief promises more on calendar | Bangkok Post: business

Business > Aviation

Nok Air chief: It will get sexier

Nok Air is unperturbed by criticism that it exploited women's bodies as a marketing tool in its 2013 calendar featuring bikini-clad Maxim models.

The budget airline is already promising that the 2014 calendar will be at least as daring.

"We will surprise many people again," said chief executive Patee Sarasin, who is known for his unorthodox marketing tactics.

This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.

Your comments

  • Discussion 13 : 23 Feb 2013 at 22.3513

    MOC comment should be more appropriately directed to the Godfather or should I said Ownfather. Haha, I don't think he is qualified to teach people what's good or bad about social or moral responsibility. Like father like son! Bigger than life sized Sexy lady photos are all over the places publicly display in front of those so-called "Entertainment Complex" or some local Karaoke Bars. I believe Nok Air Calender girls is just a child play as compared to those displaying at the Fword Shops/Bars. Perhaps becoz VIP car don't have chance to go slow enough to drive pass those shops to see?

  • Discussion 12 : 20 Feb 2013 at 15.3312

    Remember the Parelli calendar?That was an icon in its time this could be the same only better.

  • Discussion 11 : 20 Feb 2013 at 11.0011

    Heaven forbid Thailand develops a reputation for exploiting the beauty of its young women.

  • Discussion 10 : 20 Feb 2013 at 10.2110

    Rule Number One in advertizing... SEX SELLS.
    Regardless of what it is you are flogging.
    Ministry of Culture... get a life.

  • Discussion 9 : 20 Feb 2013 at 06.509

    Isn't the Minister of Culture the brother of the Mayor of Pattaya and the son of a convicted godfather criminal?
    I suggest that he resign (unless there is too much money in it) or not complain when stones are turned over.
    The more he complains the more free publicity Nok Air gets. Good for them.

  • Discussion 8 : 20 Feb 2013 at 05.268

    This "news" is more than 10 days old!
    Great calendar though!

  • Discussion 7 : 20 Feb 2013 at 04.587

    I always thought Chalerm was the minister for wrash statements.

  • Discussion 6 : 19 Feb 2013 at 23.546

    I suggest to relocate the Ministry of Culture to Pattaya, in order to give them all, particularily the minister of culture a sense of reality!

  • Discussion 5 : 19 Feb 2013 at 23.375

    Somehow I think Nok Air will get more fans than the Ministry of Culture

  • Discussion 4 : 19 Feb 2013 at 23.114

    Supermax wrote: "Ministry of Culture accused the airline of "lacking a sense of social and cultural responsibility".

    I always thought the Ministry of Culture is responsible and overlooks the soaps being broadcasted on channel 7, 3, and 5, the only channels carrying culturally important messages in Thailand.

    May be the Ministry of Culture should have a look at these glossy magazines at news stands everywhere, before they comment on Nok's calendar.

    Sometimes I cannot understand Thai politics, may be, after 10 years in Thailand, I am still too much of a farang.

Reply

Sign in once and access every part of the website at your convenience!

Please log in to our Bangkokpost.com community to post your comment.
You can sign in to the community by clicking here.

If you are not part of the community yet, please sign up here. By being part of this community you will get all these privileges.