Economy passengers willing to pay more for comfort | Bangkok Post: business

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Economy passengers willing to pay more for comfort

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A new generation of economy class passengers are increasingly intolerant of cramped seats on long-haul flights and willing to pay for more comfort in the cabin, shows new research by European planemaker Airbus. 

Some 54% of respondents to questionnaires fielded at the transit areas of four global hub airports believe an increase in seat comfort is critical, leading to 41% saying they are more prepared to pay for greater comfort, while 5% would opt for an upgrade in search of more comfort.

Passengers cited a lack of sleeping comfort, back aches and leg aches as the top three discomforts on long-haul flights.

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