Sexy, Naughty and Revealing | Bangkok Post: business

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Sexy, Naughty and Revealing

Airlines continue to use women in skimpy clothing to project a young, playful image.

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Airlines have always used smiles, beautiful looks and the charm of their female cabin attendants to attract the attention of customers. 

Ready for take-off: A ‘Playboy’ model poses with the jet engine of Nok Air’s B737-800. Nok Air CEO Patee Sarasin insists that the airline’s calendar promotes ‘good taste, artistic value and the concept of nothing is too much’.

Back in the '60s, short skirts were a part of the uniform for "sexy stews", and the public began to expect this image. Political correctness altered this approach over the decades as airlines attempted to adjust to changing consumer demand.

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