Saha's OCC starts direct sales

OCC Plc, a Saha Group marketing arm for fashion and cosmetic products, will begin its multi-level direct-sales business by the end of this month.

The move is aimed at expanding its customer base to attract people with high purchasing power, said managing director Teerada Ambhanwong.

Saha Group has collaborated with foreign partners for many years on consumer products. But many of them cost too much for the mass market, she said.

"The launch of a direct-sales business will create an opportunity for such high-priced products and will be an alternative choice for consumers," she said.

OCC will officially introduce its direct-sales business at the 13th annual Saha Export and Trade Exhibition at Queen Sirikit National Convention Center from June 25-28.

People looking for a new income opportunity are invited to apply to OCC Direct at its booth at the trade fair.

Kanchana Saisiriporn, OCC's chairwoman and CEO, said OCC Direct would provide customers with four categories of product: household items, skin care, food supplements and well-being.

The products will come both from Saha Group factories and from external partners, both local and international. Products will be priced from 150 to 3,000 baht. The company has the expectation of recruiting 2,000 representatives nationwide.

The company will spend 10 million baht to promote its direct-sales business and to support sales representatives.

"We hope OCC Direct will be a new choice for those looking to increase their income, or even create a major business than could be passed on as personal wealth to their families," said Mrs Teerada.

The company expects more than 60 million baht in revenue from the direct-sales business in its first year of operation. OCC Plc expects its sales to reach 1.5 billion baht next year, up from 1.3 billion by the end of this year.

Shares of OCC closed yesterday on the Stock Exchange of Thailand at 11 baht, down one baht in trade worth 11,000 baht.