No Laughing Matter | Bangkok Post: business

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No Laughing Matter

'Mickey' and 'Donald' pip 'Goofy' in test run for 3G licence auction where billions will be at stake.

Picture three groups pitted together in titanic struggle for pride, honour and bragging rights. At the end of a tense, stress-filled hour, Mickey Mouse and Donald Duck emerge from their rooms with their hands high, while Goofy can only shake his head and consider what might have been.

NTCstaff monitor bids at the trial session, in which contestants had six minutes per round to name their prices. TAWATCHAI KEMGUMNERD

The contest represented only a test of wills, computer systems and auction procedures. Twelve days from now, teams from Thailand's top three mobile phone providers will gather in a similar setting and play a similar game, but with tens of billions of baht on the line.

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About the author

Writer: Komsan Tortermvasana and Srisamorn Phoosuphanusorn

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