Leadership through practical technology the modern way forward | Bangkok Post: business

EXECUTIVE BRIEFCASE

'I have always faced challenges in my professional career. Over the past 20 years as a dean, I've had to manage many obstacles in order to move forward with successful strategies," Dr Boonmark Sirinaovakul, the president of Stamford International University, said during a recent interview.

"We diagnose the status quo, and then vision and strategies must be formulated that allow everyone on the management team to move in the same direction. My approach is to shoot for a quick win, within three to six months, followed by a long-term plan. CEOs must deliver quick wins to build morale and a continuous momentum, plus they can be a good source of public relations as well."

Market-focused strategy: Dr Boonmark considers education one of the major challenges for Thailand. No matter what problems exist, education is always a magnet for blame due to poor skills or unethical management.