ENTERTAINMENT
Major joins with Korean firm to launch 4D cinema
- Published: 14/06/2011 at 08:32 AM
- Newspaper section: Business
SEOUL : Major Cineplex Group Plc has joined with the South Korean cinema business CJ 4Dplex Co to introduce Thailand's first 4D cinema this month in a bid to entice movie lovers back into the theatre.
Advancements in home entertainment systems, widespread piracy and shortening windows between a film's theatrical debut and its DVD or television release have been making it harder to lure people into movie theatres in recent years.
Major chairman Vicha Poolvaraluck said the partnership with the Korean company included a 50-million-baht budget to convert hall No. 5 at Paragon Cineplex into a 180-seat 4D theatre.
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About the author
- Writer: Prapasri Vasuhirun
- Position: Writer
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