'Medical value travel' and the challenges for india | Bangkok Post: business

India is hoping to achieve a reputation for medical tourism on par with the one it has built as a global hub for it outsourcing. In the first part of this article last week, indian medical professionals took issue with perceptions abroad that "cheap" equated with low-quality treatments. The country, they say, is making significant strides and believes it has a healthcare value proposition that millions of people will find hard to resist.

Cardiac surgeon Devi Shetty doesn't like the term medical tourism. "Medical care is something that is very stressful and people consider this under tremendous pressure," he says.

"It is an event where people are scared of losing their lives. It may not be appropriate to call it tourism. Tourism is a different business altogether."