The swedish revolution
Arrival of Ikea may change the way Thais buy furniture.
- Published: 19/09/2011 at 08:38 AM
- Newspaper section: Business
Most Thais did not grow up with do-it-yourself (DIY) furniture. But the coming of Ikea, the Swedish furniture chain, to Bangkok in early November could create some lifestyle changes among consumers.
The Ikea store in Bang Na, the first in Thailand, will open on Nov 3. It will feature about 7,500 product items sourced from the company’s distribution hub in Shanghai.
Ikea aims to be as successful in Thailand as in the other 38 countries where it has a presence. And while the company looks forward to the Nov 3 opening of its first store, covering 43,000 square metres in Bang Na, local rivals are bracing to safeguard their market share.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.
About the author
- Writer: Krissana Parnsoonthorn
- Position: Reporter
Latest stories in this category:
- PM visiting Australia
- Gold prices for Saturday
- Thai foreign investment incentives placed in the spotlight
- Drama in GSB president selection
- Raimon Land keen to pursue high-end Bangkok condos
- Fitness First plans 4 more gyms, sees opportunity
- CAT ordered to suspend 3G amid inquiries
- Huge Silom plot may grab B2bn at auction
