Suntory counting on green tea authenticity
Venture with Tipco will challenge Oishi
- Published: 26/09/2011 at 02:50 AM
- Newspaper section: Business
TOKYO : The top sellers of Japanese-style green-tea beverages in Thailand are not Japanese _ be it ownership, sources of leaves or even flavours.
Suntory sources leaves from plantations in Kyoto and says consumers will taste the difference.
Japanese authenticity was what Suntory, Japan's second-largest green-tea maker, underlined when it introduced its Mirai brand in the kingdom's burgeoning green tea market last month.
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About the author
- Writer: Pitsinee Jitpleecheep
- Position: Business Reporter
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