AUTOMOTIVE
Nielsen Thailand, a unit of the global information and measurement company, sees communication as crucial to solving the post-flood supply crisis.
Based on a study of consumer satisfaction with manufacturers during last year's floods, 25% of Thai consumers were satisfied with how carmakers dealt with the crisis, and 33% were not.
Most of those who were dissatisfied believed that manufacturers could have done better in alleviating the problem and communicating during the crisis, said Somwalee Limrachtamorn, director for client service at the consumer research arm of Nielsen Thailand.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.
Latest stories in this category:
- PM visiting Australia
- Gold prices for Saturday
- Thai foreign investment incentives placed in the spotlight
- Drama in GSB president selection
- Raimon Land keen to pursue high-end Bangkok condos
- Fitness First plans 4 more gyms, sees opportunity
- CAT ordered to suspend 3G amid inquiries
- Huge Silom plot may grab B2bn at auction
