ELECTRONICS
Samsung is targeting the 30-billion-baht business-to-business market (B2B) with the merger of its corporate product teams into a single unit.
The scheme aims to enlarge the percentage of income from corporate users to 10% of total revenue within two years. B2B sales accounted for 6% of 30 billion baht in total sales in 2010.
Monton Mungkornkarn, B2B business senior manager, said Samsung will market tablets to the health-care sector and smartphone to hotels that can control electronic devices such as Smart TVs with gesture and voice recognition commands. Tablets and whiteboards will be marketed to the education segment, while large-format display tablets are a good match for stock exchanges.
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About the author
- Writer: Suchit Leesa-nguansuk
- Position: Reporter
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