Click till you drop
Japan's Rakuten plots e-commerce world domination.
- Published: 15 Feb 2012 at 00.00
- Newspaper section: Business
The increasing popularity of e-commerce and other online activities are prompting many professionals and business owners to try and harness the potential of the internet.
In the near future, people will use their face or a fingerprint as identification to access online shopping portals instead of a conventional password, says Mr Hiroshi.
To capitalise on the trend, Rakuten of Japan, the world's third-largest online marketplace, is adding a "human touch" to its site, which it claims will mark the beginning of a new chapter in e-commerce. Rakuten's marketplace enables its online merchants to directly contact and interact with their customers.
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