ThaiBev kicks off billion-baht football pitch for Chang beer | Bangkok Post: business

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ThaiBev kicks off billion-baht football pitch for Chang beer

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Thai Beverage Plc (ThaiBev), the brewer of Chang beer, is spending 1 billion baht to boost the brand through a deal with Real Madrid and Barcelona, two of the world's top football clubs. 

Taking a photo with Thai football fans are Fabio Cannavaro (standing fourth from left), the Real Madrid CF ambassador, Thapana Sirivadhanabhakdi (centre), president and chief executive of ThaiBev, Antonio Millan (fourth from right), deputy head of mission for the Spanish Embassy in Bangkok, and Edgar Davids (third from right), the FC Barcelona ambassador.

The company yesterday signed a three-year marketing pact with the clubs worth a combined 500 million baht to help raise the profile of Chang Export brand, Chang soda and Chang drinking water in Thailand and elsewhere in Asia.

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