Not many companies can trace their roots back to a tree.
Suchada Yuvaboon (centre) with her two sons, Arrut (left) and Anak Navaraj, a new management team to operate the 50-year-old resort Sampran Riverside.
But the Sampran Riverside can. It was started 50 years ago with the goal of preserving a century-old bullet wood, or pikul, tree. The resort, now under third-generation family management, generates annual revenue of 200 million baht.
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