Serm Suk to launch cola
Over B1bn to bring soft drink to market
- Published: 15 May 2012 at 00.00
- Newspaper section: Business
Serm Suk Plc, a local bottler of Pepsi, Mirinda and 7 Up, is planning to introduce its own soft drink.
A beverage industry source confirmed yesterday that the new brand from Serm Suk will enter Thailand's 35-billion-baht soft drink market on Nov 1.
The company will end its distribution contract with Pepsi Co Inc _ the trademark owner of Pepsi, Mirinda and 7-Up _ on the same day.
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