'There is a uniqueness to our Centara hotel business. While our business roots are in a family-founded company, in the hotel industry we require professional practices such as management systems and procedures to be in place," says Thirayuth Chirathivat, the new chief executive of Centara Hotels & Resorts. "In this regard, a proper blend of these attributes is necessary in order to grow and be competitive in the market."
‘‘It’s not only the accommodation, it is the service that is far more important than the hardware and technology since we cannot use machines to serve food or offer a ‘wai’,’’ says Mr Thirayuth.
After receiving a master's degree in hotel and tourism management from the Rochester Institute of Technology in upstate New York 22 years ago, Mr Thirayuth started his career as a food and beverage coordinator. Most recently he served as senior vice-president for project management at Central Plaza Hotel Plc (CENTEL), Centara's SET-listed parent, before taking over his present chief executive position.
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